How it works
Five steps. One calmer routine.

- 01
Wrap
Secure your IMMY comfortably around your shoulders after washing your hair.
- 02
Apply
Add your leave-in, curl cream, gel and favourite styling products while IMMY catches excess water and product.
- 03
Style
Section, brush, rake, define and scrunch your curls while your towel stays securely in place.
- 04
Blot
When you're finished styling, use the soft microfiber to gently blot or scrunch away excess moisture.
- 05
Remove
Take off your IMMY when you're ready.
GripLock™ Technology
A discreet fastening system designed to keep your towel securely and comfortably around your shoulders throughout your routine.
Ultra-absorbent microfiber
Soft microfiber catches excess water and product without the bulk of a traditional bath towel.
Hands-free comfort
No holding your towel together. No constantly pulling it back over your shoulders. Your hands stay free to concentrate on your curls.
Blot, don't rub
Once your products are applied, use your IMMY to gently blot or scrunch excess moisture from your curls.
Less mess. More curls.
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